What the ETF?!

Build a diversified ETF portfolio in six weeks.

Invest your first £/€ 100 during the programme

✔️ 6 weeks. Live sessions + Q&A

✔️ Replays included

✔️Language: English

✔️Separate sessions for UK and NL, focussing on local legislation

✔️Cost: £300/€345

Learn about ETF investing within 6 weeks. Laura Sofie teaches you how to invest in six sessions

You’re smart. You earn your own money. But investing feels like a second language no one ever taught you.

Investing is a skill we’re not taught in school.
Not knowing these things is NOT your fault.

What we’ll cover

💫 Session 1: Set your goals - Your goals determine how to approach investing and what ‘automate it’ means for your specific case. Use the Elevate Goal calculator tool to see what you’d need to put in monthly to reach your goals.

💫 Session 2: What to invest in - Shares, Bonds, Mutual Funds, Index Funds, ETFs, decoded

💫 Session 3: Diversification and risk profiles - How not to put your eggs in one basket and what to do when markets dip

💫 Session 4: Investment platforms, accounts and tax - How does actually making an investment work? Know when you need to pay taxes You’ll make your first investment after this session! (Separate session for the UK and NL)

💫 Session 5: Value based and Ethical investing – Use your investments to support your view of the world

💫Session 6: Create a system – Automating and setting up a system so you only need to look at your investments once a month.

This programme is for you if:

  • You keep putting off “start investing” because it feels like too much.

  • You have an Emergency Fund in place and High Interest Debt paid off

  • You crave a clear, step-by-step system to pick investments.

  • You want to understand what you’re doing and why, without the need to become a finance-bro.

  • You want a diversified portfolio that runs in the background while you live your life. No day trading or constant watching market movements.

This programme is not for you if:

  • You want someone to tell you exactly what stock or ETF to buy. I don’t do that, I teach you to make decisions that align with your own goals.

  • You’re looking for overnight ‘get rich’ investments that ‘beat the market’.

  • You already have an investment portfolio and want advanced asset allocation (In that case, check out the Elevate Investment Club).

  • You do not have an Emergency Fund set up and High Interest Debt paid off (In that case, check out the Bootcamp).

Want to know what a real investor looks like?

Take a look in the mirror. She’s right there.

You’re building a life you’re proud of.

It’s time to feel that way about your investment portfolio.

Join the What the ETF?! programme. Designed for millennial women who are tired of having ‘figure out investing’ on the to do list, fed up with piecing it together themselves and ready to build a diversified investment portfolio that actually fits their life without getting lost in jargon and scary looking numbers and charts.

You don’t need to listen to another 500 hours of podcasts or read 1000 news items ‘being up to date’ to get started.
You need a simple system you’ll actually stick to.

Hi, I’m Laura, founder of Elevate

Financial freedom isn’t about showing off.
It’s about not lying awake at night worrying about money and having the power to create a life that truly makes you happy. Investing plays a key part in achieving that.

When I got divorced, I realised how rare it is for women to feel truly financially independent. But because I already understood how to manage my money, I was able to rebuild a life on my terms; choosing happiness, security, and freedom.

That’s the confidence I want for you.

I have a MSc in Fiscal Economics, built and sold a business, became financially free/work optional at 35 and will complete my Diploma for Advanced Financial Advisors (DipFA) early 2026.

In this course, you’ll go from ‘I should be investing’ to ‘I am investing’. Trust me, once we’re at the end of it, you’ll wonder what actually held you back for so long.

You deserve to live a life you love. That starts with clarity, confidence, and a solid executable plan.
Let’s get you there. Together.

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